COVID-19 Beliefs Among Hispanic and Latinx Virginians: An Application of the Health Belief Model

Introduction COVID-19 disproportionally affects U.S. Hispanic and Latinx individuals. Guided by the Health Belief Model, we examined beliefs among adults in Virginia. Method Respondents ( n = 414) were and/or Virginia recruited via Qualtrics panel between May September 2021. Approximately two-thirds completed survey English (63.0%), one-third Spanish (37.0%). Results Most respondents self-reported as vaccinated (72%). Vaccinated reported greater perceived severity susceptibility to than unvaccinated respondents. Perceived benefits barriers vaccination identified respondents, respectively. Among self-efficacy was for individuals who planned get compared with those did not or unsure. For cues-to-action, credible sources channels information. Conclusion Our results highlight several opportunities challenges promoting awareness adults.